The SBC Summit Americas 2025 wrapped up a highly successful event on May 15 at the Broward County Convention Center in Fort Lauderdale, Florida, drawing more than 10,000 professionals from across the gaming and betting sectors of North, Central, and South America. The summit marked a milestone for the industry as it brought together stakeholders from across the hemisphere under one roof for the first time, combining the legacy of SBC Summit North America with the regional insights of SBC Summit Latinoamérica.
A Unified Platform for a Growing Industry
Hosted in the newly expanded Broward County Convention Center, this year’s summit was the most expansive to date, showcasing over 400 exhibitors and sponsors from across the globe. The merged format of the summit underscored SBC’s mission to foster global partnerships and create an inclusive environment for market dialogue.
“Bringing together the North and Latin American gaming markets under one roof has fostered unprecedented opportunities for growth and innovation,” said Rasmus Sojmark, CEO and Founder of SBC. “This year’s summit wasn’t just about knowledge sharing—it was about industry-building.”
The event venue itself played a critical role in accommodating the scale and scope of the summit. The $1.3 billion renovation of the Broward County Convention Center, completed in early 2024, included 1.2 million square feet of meeting and exhibit space, making it one of the premier venues for large-scale industry events in the Southeastern United States.
Expert Panels and Insightful Dialogues
The summit’s agenda spanned three days and featured over 250 expert speakers across multiple conference tracks. Sessions tackled a variety of pressing topics including regulatory developments, emerging technologies, player protection, and strategies for entering newly regulated markets.
One of the most talked-about sessions was the panel on “Navigating Regulatory Frontiers in Latin America,” where leaders from Brazil, Colombia, and Mexico shared updates on legislative progress and the practical implications for operators. Another high-impact discussion focused on artificial intelligence in iGaming, showcasing how tools like predictive analytics and personalized user experiences are transforming customer engagement.
Workshops also provided hands-on learning experiences. Topics included responsible gambling strategies, payment innovations, and affiliate marketing best practices. These interactive forums were especially popular among startup attendees and mid-level professionals seeking to scale their operations or expand into new markets.
Networking, Innovation, and Awards
Networking was a central pillar of the SBC Summit Americas 2025. A series of curated networking events, including themed mixers and a welcome reception on Fort Lauderdale’s Riverwalk, facilitated cross-regional collaboration. Startups had the opportunity to pitch their platforms during the “First Look” showcase, attracting investor attention and media coverage.
The summit concluded with the SBC Awards North America 2025, honoring excellence in sports betting, online casino operations, and technological innovation. Big winners included FanDuel for Sportsbook Operator of the Year and Evolution Gaming for Casino Supplier of the Year. The awards ceremony was hosted at the Seminole Hard Rock Hotel & Casino, bringing together industry luminaries for a night of celebration.
Economic and Community Impact
The local economic impact of the summit has been notable. According to the Greater Fort Lauderdale Alliance, the influx of attendees and exhibitors contributed an estimated $18 million to the local economy through hotel stays, dining, transportation, and tourism activities. This reinforces Fort Lauderdale’s growing reputation as a hub for high-profile international events.
City officials and tourism leaders were quick to celebrate the success of the summit. “The SBC Summit Americas has become a cornerstone event for Fort Lauderdale,” said Stacy Ritter, President of Visit Lauderdale. “It reflects our city’s capacity to host world-class gatherings and our support for industry innovation.”
A Look Ahead: SBC Summit Americas 2026
Following the overwhelming success of this year’s event, SBC has announced that the summit will return to Fort Lauderdale in June 2026. Organizers aim to build on the achievements of 2025 with an expanded agenda, greater international participation, and increased focus on sustainability in gaming.
The decision to return was met with enthusiastic support from attendees and sponsors alike. “The energy here was unmatched,” said Daniela Gonzalez, Latin American Business Director at Betcris. “We’re already planning our participation for next year.”
Plans are also in motion to introduce new content tracks tailored to fintech, blockchain applications in gaming, and expanded affiliate marketing insights. Early registration for the 2026 summit is expected to open in September 2025.
Conclusion
As the gaming industry evolves at a rapid pace, the SBC Summit Americas has established itself as the definitive event for professionals looking to stay ahead of the curve. With its successful integration of diverse markets, strategic insights, and a platform for innovation, the 2025 edition has set a new benchmark for industry collaboration and growth.
From regulatory panels and tech showcases to cultural exchange and business development, SBC Summit Americas 2025 proved that the future of gaming is not only global—but interconnected, inclusive, and boldly innovative.