The 2025-26 NBA preseason officially kicked off on October 2, 2025, in Abu Dhabi, where the New York Knicks defeated the Philadelphia 76ers with a decisive 99-84 victory at the Etihad Arena. The game, held in the heart of the UAE, not only marked the beginning of the NBA’s preseason action but also showcased the league’s continued efforts to expand its global reach, bringing world-class basketball to the Middle East. Miles McBride was a standout player in the Knicks’ victory, scoring 12 points off the bench, highlighting the depth and talent that will be critical to their season ahead.
The game was more than just a typical preseason matchup—it was a celebration of basketball’s growing international popularity. The Etihad Arena, known for its cutting-edge facilities, was packed with an enthusiastic crowd of fans from across the Middle East. The vibrant atmosphere inside the arena was a testament to the rising interest in basketball throughout the region. Fans, who have often had to follow the NBA from afar, now had the rare opportunity to witness the league’s action up close, further fueling the growing passion for the sport in this part of the world.
This game was part of the NBA’s broader strategy to globalize the sport and deepen its connection with international fans. By bringing preseason games to Abu Dhabi, the league continues its commitment to engaging with emerging markets, particularly in regions like the Middle East where basketball is rapidly gaining popularity. The game in Abu Dhabi was a clear signal that the NBA is not just focused on North America, but also on fostering the growth of the game in other regions, expanding its fan base and increasing its global footprint.
In addition to the on-court action, the event also featured various fan activities and promotional events, making it an immersive experience for those attending. These included opportunities for fans to meet NBA legends, participate in basketball clinics, and explore interactive fan zones where they could learn more about the league and its teams. The combination of basketball and fan engagement activities created an atmosphere that was both celebratory and educational, helping to promote the NBA’s mission of global connection.
The 76ers and Knicks matchup was also a valuable opportunity for the teams to fine-tune their rosters and prepare for the upcoming regular season. While preseason games are generally used to assess player performance and test strategies, the energy and excitement of an international setting added an extra layer of importance to the game. The contest showcased the skill and potential of both teams, allowing coaches to evaluate their players’ readiness and adjust accordingly before the regular season begins.
This event in Abu Dhabi is just the beginning of the NBA’s continued global expansion. The success of the game, coupled with the high level of fan engagement, demonstrates the increasing interest in the NBA and basketball as a whole throughout the Middle East. With this game marking the opening of the NBA’s preseason games overseas, it is likely that more international events will be scheduled in the coming years, further solidifying the league’s position as a global force in sports.
The crowd in Abu Dhabi was not only cheering for their favorite players but also celebrating the opportunity to be a part of a historic moment in the NBA’s international journey. The game’s success underscores the fact that basketball is a truly global sport, and the league’s presence in Abu Dhabi marks an important step in connecting with a new generation of fans.
As the 2025-26 NBA season progresses, the momentum from this game in Abu Dhabi will no doubt continue to grow, further solidifying the NBA’s global appeal and fostering deeper connections with basketball fans across the world. The success of this event serves as a powerful reminder that the NBA’s influence extends far beyond the borders of North America, continuing to inspire and excite fans worldwide.