Ciaran Houlihan is the Co Founder and Chief Operating Officer of Customers On Command, where he develops the full acquisition infrastructure used by private equity firms and law practices to source qualified prospects at scale. His work focuses on building end to end operational frameworks that include consumer facing brands, inbound funnels, verification layers, qualification engines, routing automations, and tracking dashboards. These components work together to create predictable deal flow and legal case intake.
Through his focus on clear workflow design and data supported processes, Houlihan has contributed to measurable improvements in how firms identify, evaluate, and connect with potential clients and acquisition targets.
Advancing Deal Sourcing Through a Structured Inbound Acquisition Engine
Houlihan helped lead the creation of DealFlow which is not simply a “system,” but a complete acquisition engine that includes:
• proprietary inbound funnels built to attract owners exploring a business sale
• dynamic questionnaires that collect financial, operational, and intent data
• a qualification engine that evaluates revenue range, seriousness, timing, and fit
• verification steps to filter out non legitimate inquiries
• a routing framework that directs owners to the correct investor team
• a performance dashboard that tracks every stage of the investor seller pipeline
Rather than using cold outreach, DealFlow.ai brings in owners who express their own interest in selling. Houlihan designed the workflows, intake rules, and validation criteria that determine when a business owner becomes a qualified introduction for a private equity firm.
One campaign run under Houlihan’s direction produced sixteen introductory calls between investors and owners. Eight were fully qualified based on financials and intent. All eight moved into acquisition discussions, and two reached the letter of intent stage. The full campaign cost less than seven thousand dollars and provided a complete funnel that investors could review and measure in detail.
In another project, Houlihan’s acquisition engine reached medical clinics generating more than four hundred thousand dollars per month in revenue. Several clinics shared financial documents, and two entered active deal conversations. This demonstrated that the acquisition engine could surface high revenue companies and produce legitimate opportunities.
Houlihan also built the tracking dashboards used by partners. These dashboards showed show up rates, qualification percentages, movement through each stage, and full cost efficiency metrics. This level of visibility helped firms make accurate decisions based on data.
Improving Legal Case Intake Through an AI Supported Qualification and Delivery Framework
Houlihan also directs the operational infrastructure behind Cases On Command. Instead of offering a simple lead generation system, he developed a multi part intake and delivery framework that includes:
• consumer facing brands such as SecureYourGreenCard and InjuryIsaiah
• paid media funnels across Google, Meta, and YouTube
• interactive questionnaire funnels that gather case type, urgency, and key facts
• a verification layer that confirms phone, email, intent, and eligibility
• an AI assisted scoring model that prioritizes higher value or more complex cases
• a real time delivery mechanism that sends qualified cases directly to a law firm’s CRM within seconds
• exclusive case routing rules that prevent duplicates or reselling
Houlihan oversaw the advertising strategy and helped design the decision logic for both immigration and personal injury funnels. These include checks for case strength, category fit, location, timing, and contact validity.
Across multiple campaigns, the company has spent hundreds of thousands of dollars on advertising and generated more than seven thousand inbound legal case inquiries in immigration and personal injury practice areas. These documented results reflect the scale of the intake and qualification framework Houlihan created.
One firm using the intake engine scheduled more than sixty qualified consults from a small ad budget. Another scaled to hundreds of case intakes per month through the same infrastructure. Houlihan’s real time routing also ensures that approved cases reach firms within seconds, enabling faster follow up and a higher likelihood of client retention. Every case is delivered exclusively to a single firm.
A Focus on Operational Clarity and Detailed Workflow Design
Houlihan’s work centers on building complete acquisition frameworks that operate consistently and reduce workload for internal teams. He is known for designing intake logic, routing maps, data validation rules, and user flows that are easy for organizations to follow and replicate.
His approach emphasizes:
• predictable intake pipelines
• well structured process maps
• clear qualification standards
• real time operational readiness
• transparent performance reporting
These contributions help firms maintain steady deal flow or case volume without relying on unpredictable outreach or inconsistent internal marketing.
Future Development and Continued Contributions
Houlihan continues to expand and refine his acquisition infrastructure. His ongoing work includes improving qualification models, enhancing verification layers, expanding brand portfolios, increasing data accuracy, and building new routing and tracking features. These developments support firms that depend on reliable and measurable acquisition performance.
As more professional services sectors adopt automation and data-driven processes, Houlihan’s contributions stand out as practical advancements that make sourcing opportunities more structured and efficient. His work demonstrates how well-designed acquisition architecture can support both investors and attorneys by improving the quality and reliability of the opportunities they receive.
To connect with Ciaran Houlihan and learn more about his work, visit his LinkedIn Profile.